THE DIFFERENTIAL-EFFECTS OF RAPE PREVENTION PROGRAMMING ON ATTITUDES,BEHAVIOR, AND KNOWLEDGE

This investigation evaluated whether type of programming differentiall y affects elaboration likelihood model central route processing of rap e prevention messages, attitudes, knowledge, behaviors, and stability of change. The 258 participants were assigned to a didactic-video prog ram, an interactive drama, or control. Measured over 5 time periods, r esults indicated that (a) the interactive drama was most effective in promoting central route processing; (b) the didactic-video interventio n was more effective than the control at altering men's rape myth acce ptance at 1 month, but change was not stable; (c) a pattern of rebound ing scores on rape attitudes occurred for both interventions; (d) inte ractive drama participants were more able to identify consent versus c oercion; and (e) interactive drama participants demonstrated differenc es on behavioral indicators.