DESIGN MARKETING - TOMORROWS MARKETING

The companies are continually forced to seek new marketing strategies in order to maintain a competitive edge. The traditional transaction m arketing approach has been replaced by new strategies. Green marketing , value-based marketing and relationship marketing are some of the new concepts discussed. In this article we look at the future and try to answer the question; what will the marketing of tomorrow focus on. Des ign marketing seems to be the marketing strategy of tomorrow, when goo ds, services and relationships are of high quality, and a value-based pricing strategy has been applied.