We examine long-run firm performance following open market share repur
chase announcements, 1980-1990. We find that the average abnormal four
-year buy-and-hold return measured after the initial announcement is 1
2.1%. For 'value' stocks, companies more likely to be repurchasing sha
res because of undervaluation, the average abnormal return is 45.3%. F
or repurchases announced by 'glamour' stocks, where undervaluation is
less likely to be an important motive, no positive drift in abnormal r
eturns is observed. Thus, at least with respect to value stocks, the m
arket errs in its initial response and appears to ignore much of the i
nformation conveyed through repurchase announcements.