Why are moving sales a successful and widespread phenomenon? How can i
t be optimal for a seller to disclose her low valuation for the item t
o be sold? We propose an explanation based on the ''lemons problem'' i
n bargaining with asymmetric information about quality. Disclosing a l
ow valuation signals that there are significant gains from trade, so t
hat trade takes place when it wouldn't otherwise, and all agents are m
ade better off.