The habituation of genital and subjective sexual arousal in women was
assessed. In a first experiment 32 women were randomly assigned to eit
her a constant stimulus condition in which subjects were exposed to th
e same erotic slide on repented trials within one session, or to a var
ied stimuli condition in which subjects were exposed to various erotic
slides. A second experiment assessed habituation of sexual responses
of 42 women to erotic film excerpts. In both experiments repented erot
ic stimulation was followed by a novel el otic stimulus to study the e
ffect of novel stimulation to a sequence of uniform stimulation. In th
e first experiment a floor effect was found in response to the first t
hree trials that prevented a valid interpretation of responding on sub
sequent trials. We conclude that slides yield too little sexual arousa
l in female subjects. In the second experiment only a slight decline i
n genital responding was observed. Women sustained considerable levels
of genital arousal even after 21 trials of uniform stimulation. Facia
l EMG was used as a physiological marker of emotional experience. Zygo
matic activity decreased over trials, suggesting decreasing positive a
ffect as a result of uniform stimulation. Results are discussed in the
context of selective attention, characteristics of the habituation st
imulus and novelty.