The supersymmetric SU(3) x SU(2) x U(1) theory with minimal particle c
ontent and general soft supersymmetry breaking terms has 110 physical
parameters in its flavor sector: 30 masses, 39 real mixing angles and
41 phases. The absence of an experimental indication for the plethora
of new parameters places severe constraints on theories possessing Pla
nck- or GUT-mass particles and suggests that theories of flavor confli
ct with naturalness, We illustrate the problem by studying the process
es mu --> e + gamma and K-0 - ($) over bar K-0 mixing which are very s
ensitive probes of Planckian physics: a single Planck-mass particle co
upled to the electron or the muon with a Yukawa coupling comparable to
the gauge coupling typically leads to a rate for mu --> e + gamma exc
eeding the present experimental limits. A possible solution is that th
e messengers which transmit supersymmetry breaking to the ordinary par
ticles are much lighter than M(P1).