CONCURRENT MARKETING - INTEGRATING PRODUCT, SALES, AND SERVICE - CESPEDES,F

Authors
GEBHART J
Citation
J. Gebhart, CONCURRENT MARKETING - INTEGRATING PRODUCT, SALES, AND SERVICE - CESPEDES,F, Sloan management review, 37(1), 1995, pp. 92-92
Citations number
1
Categorie Soggetti
Management,Business
Journal title
Sloan management review → ACNP
ISSN journal
0019848X
Volume
37
Issue
1
Year of publication
1995
Pages
92 - 92
Database
ISI
SICI code
0019-848X(1995)37:1<92:CM-IPS>2.0.ZU;2-S