The surface freezing transitions in four liquid crystals (9O.4, 4O.7,
7O.7 and <(14)over bar>S5) have been studied to determine the temperat
ure dependence and the finite-size behavior of their effective interfa
ce potentials. The effective interface potentials are simply related t
o the attractive pair potentials between the molecules, and were used
to probe the forces that bind these liquid crystals. Our measurements
provide strong evidence for the two attractive forces expected theoret
ically in liquid crystals, long-range van der Waals and short-range ex
ponential forces, and also admit the possibility of the recently predi
cted ''thermal-Casimir'' forces.