New Zealand has suffered a very high mortality rate from sudden infant
death syndrome (SIDS), also known as ''crib death'' or ''cot death.''
This prompted the development of the New Zealand Cot Death Study, a c
ase-controlled epidemiological study. The preliminary findings of this
study identified three risk behaviors potentially amenable to modific
ation: prone sleeping position of the infant, maternal smoking, and no
t breastfeeding. These findings were discussed with the major stakehol
ders of child health. The Department of Health coordinated the develop
ment of a health education SIDS prevention program. Since the Help Pre
vent Cot Death Programme was launched in February 1991, the rate of to
tal infant deaths, which was 10.1/1000 live births in 1987, fell to 7.
6/1000 live births in 1991. The SIDS rate fell from 4.2/1000 in 1987 t
o 2.5/1000 in 1991. It is suggested that the described health educatio
n program had a significant influence on this improvement in infant su
rvival.