This article discusses the beneficial effects of setting goals in heal
th behavior change and maintenance interventions. Goal setting theory
predicts that, under certain conditions, setting specific difficult go
als leads to higher performance when compared with no goals or vague,
nonquantitative goals, such as ''do your best.'' In contrast to the gr
aduated, easy goals often set in health behavior change programs, goal
setting theory asserts a positive linear relationship between degree
of goal difficulty and level of performance. Research on goal setting
has typically been conducted in organizational and laboratory settings
. Although goal setting procedures are used in many health behavior ch
ange programs, they rarely have been the focus of systematic research.
Therefore, many research questions still need to be answered regardin
g goal setting in the context of health behavior change. Finally, init
ial recommendations for the successful integration of goal setting the
ory in health behavior change programs are offered.