Two experiments investigated memory for the dates of events selected a
nd recorded by subjects in diaries. In Experiment 1, personal events a
nd public news events were compared, with retention time varying from
1 week up to 9 months. It was found that the day of the week was more
accurately identified for personal events than for news events, that d
ay-of-the-week (DOW) accuracy did not decrease with increasing retenti
on time, and that memory of the personal context of both event types w
as more important for DOW accuracy than was memory of the core of the
events. These results support our view that memory of the day of the w
eek is mainly reconstructed by reference to a temporal week schema bas
ed on personal experiences! and that the relation of news events to th
e week schema is mediated by memory of personal context. The distribut
ion of DOW errors was modeled as the outcome of a process of guessing
constrained by subdivisions of the week schema, without assuming any s
pecial temporal memory trace. In Experiment 2, the model was shown to
fit independently collected data from a different subject pool and cou
ntry equally well.