We describe a new procedure for optical pumping that is based on laser
-induced fluorescence (LIF). The procedure is demonstrated by opticall
y exciting a sample of Rb-85 atoms, which then creates a population im
balance between the ground state hyperfine levels of Rb-87 by ''LIF de
population pumping''. Though optical pumping with this technique incre
ases the intensity dependent light-shift coefficient (i.e., ac Stark s
hift) of the Rb-87 0-0 hyperfine transition, it reduces the frequency
dependent light-shift coefficient by at least an order of magnitude. S
ince the stabilization of the diode laser wavelength is a significant
challenge in the development of laser-pumped gas-cell atomic clocks, i
t is anticipated that optical pumping with LIF will be of benefit to a
tomic clock technology.