Os. Kopina et A. Macalister, THE APPROACHES TO BEHAVIOR CHANGES DUE TO MEDICAL PREVENTIVE PROGRAMSIN THE USA, Voprosy psihologii, (5), 1995, pp. 128-141
Theoretical background and applied methods of behavior change are cons
idered. Among theoretical models used are the follows: transtheoretica
l one (J. Prochaska and C. DiClemente), health beliefs (I. Rosenstock,
H. Leventhal et. al.) and consumer's information processing (J. Bettm
an); much attention is paid to A. Bandura's theory of social learning.
As successful application of theoretical notions the medical preventi
ve programme <<A Su Salud>> is described.