This paper discusses the history and interrelations of three central i
deas in preference theory: the independence condition in decision unde
r risk, the sure-thing principle in decision under uncertainty, and co
njoint independence for multiattribute decisions and consumer theory.
Independence was recognized as an important component of decision unde
r risk in the late 1940s by Jacob Marschak, John Nash, Herman Rubin, a
nd Norman Dalkey, and first appeared in publication in Marschak (1950)
and Nash (1950). The sure-thing principle can be credited to Savage (
1953, 1954). Conjoint independence for consumer theory was introduced
by Sono (1943) and Leontief (1947a, b); a form of it can also be recog
nized in Samuelson (1947), presented earlier in Samuelson (1940). Inde
pendence and the sure-thing principle are equivalent for decision unde
r risk, but in a less elementary way than has sometimes been thought.
The sure-thing principle for decision under uncertainty and conjoint i
ndependence are identical in a mathematical sense. The mathematics und
erlying our three preference conditions has an older history. The inde
pendence condition for decision under risk can be recognized in the ch
aracterization of ''associative means,'' and conjoint independence for
multiattribute decisions in solutions to the ''generalized associativ
ity functional equation.''