An enormous amount of socio-economic and public-health data come as ra
tes (e.g., unemployment, per capita income, mortality rates, census un
dercount) reported in small geographic areas. The U.S. Census Bureau r
egularly publishes data series at the county level although the county
is often a small area chosen for administrative convenience rather th
an by design. The reported rates can be regarded as a noisy representa
tion of the true geographic distribution of rates over the small areas
. This article presents a Bayesian statistical method of smoothing raw
rates. In order to illustrate the important features of the method, a
data set on undercoverage in the 1980 U.S. Census will be used.