Little is known about how rural people and places are viewed by the ur
ban majority or the extent to which these images are related to first-
hand contact with rurality. Data from a recent mail survey of a sample
of people living in Pennsylvania cities suggest that urban people vie
w rural places in positive terms and feel that rural areas and rural L
ifestyles should be preserved. When asked to consider the desirability
of various development strategies, most urban residents indicated tha
t priority should be given to promoting traditional extractive economi
c activities (farming, forestry, mining); there was little support for
other types of business or industrial development Urban residents who
visited rural locales for recreation and/or environmental contact wer
e most likely to want to preserve those areas; visiting for social rea
sons was related to support for development activities. Policy implica
tions of these findings are suggested.