The frequency-dependent behavior of the storage modulus G' and loss mo
dulus G '' has been measured for an ordered latex at different volume
fractions. From these measurements the volume fraction dependency of t
he static shear modulus was obtained. The theoretical static shear mod
ulus has been deduced from a stress tensor expression which only takes
into account the electrostatic pair interactions between nearest neig
hbors. The electrostatic pair interaction is modeled adequately to acc
ount for the multiparticle environment of a particle and for high surf
ace charges. The interactions are described by the linear superpositio
n approximation for the pair interaction energy between two particles
given by Bell et al. [J. Colloid interface Sci. 33, 335 (1970)]. The a
pparent surface potential and the effective Debije screening length us
ed in this expression are determined from the electrostatic potential
which is numerically determined from the Poisson-Boltzmann equation in
a spherical cell. The theoretical model is also compared with measure
ments of several other investigators. Most of the experimental data ca
n be scaled to a single mastercurve resulting from the proposed theore
tical model. (C) 1995 Society of Rheology.