We report the first experimental investigation of the spectral respons
e of a ''bulk microcavity'': a semiconductor system in which the same
cavity material is the active medium. Despite the smaller oscillator s
trength of the bulk exciton, a Rabi splitting even clearer than that d
isplayed by usual quantum-well microcavities is observed. The splittin
g increases with the cavity layer thickness and the exciton dispersion
produces a satellite structure due to quantum confinement. We also sh
ow that control of the exciton-photon interaction can be realized by s
uitably tailoring the photonic wave function.