Gj. Browne et al., EVOKING INFORMATION IN PROBABILITY ASSESSMENT - KNOWLEDGE MAPS AND REASONING-BASED DIRECTED QUESTIONS, Management science, 43(1), 1997, pp. 1-14
Citations number
43
Categorie Soggetti
Management,"Operatione Research & Management Science","Operatione Research & Management Science
To assess probabilities in decision analysis, and for decision making
in general, decision variety of structuring tools to aid decision make
rs in these tasks, including influence diagrams and knowledge maps. Ho
wever, despite their pervasive use in practice, there have been no rep
orted empirical tests of these tools. One goal of the present research
was to provide an empirical test of the evocative knowledge map metho
dology. Second, a theoretical analysis of probability assessment was u
sed to develop a new prescriptive elicitation technique. This techniqu
e uses a theoretically-grounded set of directed questions to help deci
sion makers evoke information for probability assessment. Experimental
results showed that both the knowledge map and the new directed quest
ions methodology elicited a higher quantity and quality of information
from decision makers engaged in probability assessment tasks than did
a control condition. Further, the information elicited by the two tec
hniques was qualitatively different, suggesting that the two methods m
ight profitably be used as complementary elicitation techniques.