The 1990 medigap reform legislation had multiple objectives: To simpli
fy the insurance market in order to facilitate policy comparison, Prov
ide consumer choice, provide market stability, promote competition, an
d avoid adverse selection. Based on case study interviews with a cross
-section of individuals and organizations, we report that most of thes
e objectives have been achieved. Consumers of medigap plans are able t
o make more informed choices, largely because they can adequately comp
are policies based on standard benefits. Marketing abuses have apparen
tly declined, as evidenced by a decrease in the number of consumer com
plaints. Finally, no major detrimental impact on the insurance industr
y was detected. Beneficiaries still face some confusion in this market
, however, such as understanding the rating methodologies used to set
premiums and how this may affect their choices. Confusion could increa
se with the growth of managed care options.