Objectives. To assess whether differences in drug choices of hospital
physicians are related to differences in the underlying decision-makin
g process. Design. A survey study was conducted addressing drug choice
s in six therapeutic fields with existing interprescriber variations;
prescribers and non-prescribers of drugs of which the merits were not
sufficiently proven (i.e. the 'target drugs') were compared. Setting.
A 1000-bed university hospital in The Netherlands. Subjects. AU 85 hos
pital physicians working in specialities involving one of the selected
fields were asked to participate; 72 physicians completed the intervi
ews. Main outcome measures. Comparisons were made regarding three elem
ents of the decision-making process: (1) the physicians' expectations
of the target drugs and frequently used alternatives, (2) the weights
attached to the principal treatment aspects, and (3) the extent to whi
ch their actual choice is based on these expectations and weights. Res
ults. In three fields, i.e. anti-emetics, vasodilators, and platelet i
nhibitors, the prescribers of the less desirable target drugs had high
er expectations of these drugs in comparison to the non-prescribers. I
n the other therapeutic fields, choosing target drugs was related eith
er to attaching less importance to side-effects and costs, or to attac
hing less importance to reports from clinical trials. Twenty of the 46
treatment choices of the prescribers of target drugs could not be pre
dicted from their expressed views as opposed to 5 of the 36 choices of
the non-prescribers (P < 0.05). Conclusions. Choosing less desirable
drugs is not always related to having too high expectations of the dru
g. Assigning a different importance to certain aspects of the drug and
resorting to decision strategies that do not include the weighing of
all pros and cons provide alternative explanations for such treatment
choices.