Confidence was recognized as an important component of the investment
decision by Keynes in his General Theory (1935). Over time, rational e
xpectations and highly mathematical, dynamic optimization models have
driven such notions from the investment literature. However, careful s
pecification of a formal, dynamic optimization problem allows the 'sta
te of confidence' to be reincorporated without violating the rational
expectations hypothesis. A simple model of the firm is employed to est
ablish approximate bounds on the potential impact of confidence on inv
estment. The relative importance of confidence is shown to be determin
ed largely by the levels of adjustment costs and demand uncertainty pr
esent.