It has been argued that one of the most Pressing concerns for higher e
ducation during the next two decades is going to be the shortage of fa
culty. Unfortunately, there are also projections that institutions wil
l continue to experience significant budget reductions. Current fiscal
realities and projections of increasing faculty shortages suggest tha
t in the short run market forces will be the predominant determinant o
f salary adjustments for many institutions. However, responding purely
to market forces in an academic setting challenges fundamental values
about equity and the merit of a given professor's work. This paper di
scusses how one major public university used faculty input in its proc
ess of distributing salary dollars specifically designated as ''market
adjustment monies.'' Findings from an analysis of data on faculty per
ceptions about the process and its outcomes indicated that, net of rec
eiving an adjustment, the more opportunity faculty members have had to
be involved in the salary adjustment process, the greater their level
of satisfaction with its outcomes.