A TYPOLOGY OF STRATEGIC CHOICE

There is an incredible paucity of studies focusing on what it takes to produce a successful strategic decision. The purpose of this paper is to advance the body of knowledge in this most important area. Using a two-dimensional typology of strategic choice, twelve real-world cases of strategic decision making are classified and evaluated. The result s of these evaluations tend to confirm the typology of strategic choic e and to suggest a need for additional research to validate the hypoth esis that a formal decision-making process is conducive to successful strategic decision outcomes. This paper is intended for both professor s and practioners of strategic choice.