AUDIENCE INVOLVEMENT AND PROGRAM LOYALTY

Authors
VORDERER P
Citation
P. Vorderer, AUDIENCE INVOLVEMENT AND PROGRAM LOYALTY, Poetics, 22(1-2), 1993, pp. 89-98
Citations number
20
Categorie Soggetti
Literature
Journal title
Poetics → ACNP
ISSN journal
0304422X
Volume
22
Issue
1-2
Year of publication
1993
Pages
89 - 98
Database
ISI
SICI code
0304-422X(1993)22:1-2<89:AIAPL>2.0.ZU;2-U