FACTORS THAT ENHANCE EFFECTIVENESS OF VISITOR MAPS

The focus of the series of studies reported here is on the effectivene ss of handout maps as wayfinding aids for museum visitors, and on the importance of wayfinding to the quality of museum visitors' experience s. The design of the handout maps that were used in the studies was gu ided by a series of cognitively based principles that focus on the con cept of simplicity. More than 700 visitors participated in these studi es, which involved both surveys and performance measures. The results show that visitors are eager to use handout maps and find them helpful even when they contain few details. Furthermore, visitors who were gi ven simple handout maps reported more positive expectations of their v isit, and satisfaction levels were higher among exiting visitors who f elt that they had been able to find their way around the museum more e asily.