A COMPARATIVE-STUDY OF A TRAVELING EXHIBITION AT 4 PUBLIC SETTINGS INCANADA

A descriptive visitor study was completed that systematically evaluate d visitor response to a traveling exhibition at four settings across C anada. To allow direct comparisons, the same methods and procedures we re used at all venues: Unobtrusive observations and an interviewer-adm inistered questionnaire. In total, 668 visitors were interviewed as th ey exited the exhibition. Results build on and reaffirm previous studi es of exhibit effectiveness conducted in a single setting. This compar ative study in four venues provides further information on environment al design and exhibit effectiveness, as well as an audience profile fo r the exhibition. Guidelines for the development of traveling exhibiti ons are suggested.