POP GOES POLITICS - NEW MEDIA, INTERACTIVE FORMATS, AND THE 1992 PRESIDENTIAL CAMPAIGN

Authors
DIAMOND E MCKAY M SILVERMAN R
Citation
E. Diamond et al., POP GOES POLITICS - NEW MEDIA, INTERACTIVE FORMATS, AND THE 1992 PRESIDENTIAL CAMPAIGN, American behavioral scientist, 37(2), 1993, pp. 257-261
Citations number
1
Categorie Soggetti
Psycology, Clinical
Journal title
American behavioral scientist → ACNP
ISSN journal
00027642
Volume
37
Issue
2
Year of publication
1993
Pages
257 - 261
Database
ISI
SICI code
0002-7642(1993)37:2<257:PGP-NM>2.0.ZU;2-5
Abstract
The 1992 presidential race saw the candidates, in particular Bill Clin ton and Ross Perot, use unorthodox means of reaching and reading the e lectorate. Not only did they give a high profile to ''800'' numbers, b ut the candidates also went hunting for votes through nontraditional f orums such as Larry King Live and call-ins on other shows, Arsenio, an d MTV news and specials. This article examines what these ''soft'' for mats did to the political discourse and what the discourse did to the formats.