Although anabolic steroid (AS) use has been associated with negative p
hysical and Psychological effects, use of AS has continued. Recently,
psychosocial factors have been hypothesized to be important in underst
anding AS use. This study focused on perceptions that three population
s (AS-using athletes, nonusing athletes, and general nonusers) have of
AS users. In Experiment 1, 22 AS users (bodybuilders and power-lifter
s) read a description of a bodybuilder and rated their perceptions of
that athlete. Results indicated that an AS using bodybuilder was rated
similarly to a diet-conscious bodybuilder and significantly more posi
tively than a cocaine-using bodybuilder. In Experiment 2, 43 nonusing
bodybuilders perceived an AS-using athlete no differently than a nonus
ing athlete. In Experiment 3, 254 undergraduates rated an AS-using bod
ybuilder significantly less positively than a diet-conscious athlete a
nd a cheater, but no differently than a cocaine user. Implications of
the different patterns of ratings made by the three groups of subjects
are presented. The utility of considering psychosocial factors when i
mplementing AS prevention programs is discussed.