M. Broadbent et H. Lofgren, INFORMATION DELIVERY - IDENTIFYING PRIORITIES, PERFORMANCE, AND VALUE, Information processing & management, 29(6), 1993, pp. 683-701
Although technology might have improved information organisation, deli
very, and access mechanisms, information services unit (ISU) managers
continue to have difficulties in identifying the benefit to the parent
organisation of the information services provided. Traditional evalua
tion techniques provide indicators of operational efficiency and impro
vements over time. However, these need to be complemented by technique
s that seek to identify the benefits of those information services to
the organisation in terms having meaning to both managers and users. T
his paper outlines two techniques that bridge the gap between those us
ed by senior managers and those with which ISU managers have been comf
ortable. The first approach, priority and performance evaluation, buil
ds on critical success factor methodology. This is complemented by a f
orm of cost-benefit analysis applied to current awareness services. Th
ese two approaches were trialled in two organisations and found to mak
e an effective contribution to evaluating library and information serv
ices in terms understood by users, management, and the provider group.