An old problem is sometimes better understood when it is viewed from a
new perspective than by investigating it repeatedly with classical me
thods. Such a new perspective is provided by the concept of fractals.
Briefly, this term defines a spread class of geometric shapes, whose s
ubunits replicate the structure of the larger unit in accordance with
the formalization of the idea of self-similarity. This concept was int
roduced by Mandelbrot in respond to the need for a more sophisticated
explanation of numerous phenomena commonly encountered in nature. In t
his review we will provide a short introduction into the concept of fr
actals and a concise overview of those studies where fractal geometry
has been employed so far in pharmaceutical research. We believe that a
review of the most recent findings in the application of fractal geom
etry to problems encountered in the pharmaceutical sciences might be h
elpful also to those people who are involved in the search for novel d
rug substances, as well as in the investigation of their performance i
n vitro and in vivo. A few suggestions will be made where this concept
probably could be helpful in the future and instructions will be give
n on how the fractal dimension of rugged objects can be estimated prac
tically.