This article highlights some of the strengths and limitations that hav
e been associated with the behavioral approach to intervention. For ea
ch of behavior therapy's theoretical and empirical contributions, we p
oint out how these very strengths may also paradoxically serve to limi
t its clinical effectiveness. For the most part, the shortcomings in b
ehavior therapy's strength have come to light as the result of attempt
s to apply these conceptual and empirical contributions in clinical pr
actice. Included among the ''limiting strengths'' is the fact that beh
avior therapy has provided the field with a fine-grained analysis of h
ow individuals react to specific life situations; has been dedicated t
o the development and study of specific effective techniques; makes us
e of a skill-training orientation to therapy; focuses on the client's
current life situation; has been influential in encouraging psychother
apy outcome research; and has provided various forms of intervention t
o reduce specific symptomatology. Some of the new avenues, often based
on other theoretical orientations, that are being explored by behavio
r therapy in order to counteract some of its potential clinical limita
tions are also discussed.