Although the finance literature has rigorously analyzed many dimension
s of the ''capital structure'' question, little has been written about
the optimal means of issuing multiproduct firms' securities. We show
in this paper that a multiproduct firm can importantly influence its t
otal market value by choosing the most appropriate arrangement for its
stock and debt issues. Consider a firm which wishes to invest in two
risky projects, whose initial owners must issue external debt and/or e
quity to implement these projects. We determine whether multiple proje
cts should be operated within a single firm, or in separate legal subs
idiaries of a holding company. Leverage has two conflicting effects on
a firm's market value: while the corporate tax advantage of debt rais
es firm value, outstanding debt simultaneously lowers (firm) value by
distorting equityholders' investment incentives. These investment dist
ortions can take two forms. First, equityholders in a levered firm wit
h risky debt outstanding will fail to implement certain types of profi
table investment opportunities, because part of the investment's benef
it accrues to the bondholders. This is called the ''underinvestment pr
oblem.'' Second, when the firm's projects have (widely) disparate risk
s, leverage will induce equityholders to undertake more of the riskier
project, even when the safer project promises a higher expected retur
n. This results in a reduction in firm value and is called the ''asset
substitution problem.'' We model an entrepreneur with access to two s
eparable investment opportunities. He can either incorporate each proj
ect separately, or merge the two projects into a single firm. Our anal
ysis suggests that: (i) Joint incorporation (JI) minimizes equityholde
rs' underinvestment incentives because the diversified firm's cash flo
ws make the outstanding debt relatively safe. At the same time, howeve
r, JI generally creates an asset substitution problem which lowers agg
regate firm market value. (ii) Separate incorporation (SI) serves to a
ssure bondholders that their funds will not be used to overinvest in t
he riskier project, but generates greater underinvestment costs becaus
e each firm's debt is generally more risky than a combination of the t
wo cash flows would have been. We present a relatively complex analyti
cal model of this corporate design problem, with accompanying numerica
l solutions. Our computations indicate that a firm's organizational fo
rm can importantly influence the deadweight costs of external financin
g, by affecting the levered firms' tradeoff between underinvestment an
d asset substitution distortions. Holding other things the same, JI is
more valuable when project returns are less positively correlated and
when the projects' risks are more similar to one another. By contrast
, SI provides the value-maximizing means of organizing projects and se
lling claims on their earnings when project risks are very different a
nd/or their return correlations are very high. Our analysis has severa
l implications for corporate planning and firm organization. First, it
expands the number of known reasons why financing choices can affect
firm value. When investors suffer from limited information, they will
seek debt arrangements which limit equityholders' subsequent self-inte
rested behavior. Although this insight is widely recognized, we specif
ically evaluate how it applies to the optimal structure of corporate b
orrowing within a multiproject holding company. While the majority of
holding companies issue their debt exclusively at the parent level, ex
ceptions do occur. For example, our analysis suggests that combining m
anufacturing and financing activities in the same corporate shell crea
tes significant asset substitution problems. These arise when bondhold
ers fear that funds generated from relatively safe, financing activiti
es will be diverted to manufacturing projects. These concerns may be m
itigated through the establishment of a separate financing subsidiary.
Second, our analysis provides some guidance about the type of firms (
projects) which can be profitably merged or spun-off. Conglomerate mer
gers generally do not generate large synergies or cost savings since t
hey combine diverse activities within a single firm. Nevertheless, com
bining two firms' relatively uncorrelated cash flows provides real ben
efits: the merged entity enjoys superior investment incentives because
its outstanding debt is less risky. According to our model, however c
onglomerate mergers will encounter a sort of natural limit because the
firm's asset substitution opportunities increase with the number arid
disparity of investments being undertaken. Consequently, conglomerate
mergers are most likely to succeed when die combined activities have
similar risk levels. A related insight applies to the dynamic nature o
f a conglomerate firm's optimal organization: if one project's risk ri
ses over time, the firm may optimally choose to spin it off into a sep
arately financed subsidiary. The converse applies if the two projects'
risks converge over time. The paper's analysis could be generalized i
n a number of ways, but its essential point would remain: that a firm'
s organizational form can importantly influence its cost of capital.