Average Monthly Payment (AMP) plan is a utility policy designed to ass
ist consumers in need such as low income and elderly. This study exami
nes whether this utility policy is an advantage to these target custom
ers. Results indicate that, with a muted price signal, the AMP plan pr
oduces an effect contrary to the objective of assisting low and fixed
income consumers. Further, the study indicates consumers on the AMP pl
an consume more energy and the AMP plan does not appear to support ene
rgy conservation and efficiency.