WHEN MARKETING INVOLVEMENT MATTERS AT THE MANAGER LEVEL

This study examined how interdependencies created by domain similarity and resource dependence are related to interdepartmental power. Speci fically, the study focused on the relationship between public relation s and marketing departments from the perspective of 262 public relatio ns practitioners in the United States. Findings indicate that domain s imilarity and resource dependence between the two departments is posit ively associated with the eventual take over of the less powerful depa rtment (public relations) by the more powerful department (marketing). The author is an associate professor in the public relations program of the Department of journalism at San Diego State University. An earl ier version of this article was presented to the Public Relations Divi sion of the Association for Education in journalism and Mass Communica tion in Boston.