With the demise of agricultural productivism, that set of economic and
political arrangements which made food production the overriding aim
of rural policy, new forms of regulation have come into existence. The
se are linked to new patterns of development in rural areas which have
arisen as economic actors seek to exploit the opportunities presented
by the crisis in agriculture. Both development and its regulation hav
e become localised - that is, detached from the national regime associ
ated with productivism. This is leading to increased differentiation.
We examine three land development sectors - minerals, farm building co
nversion and golf - to illustrate how the processes of differentiation
are driven by a variety of economic, political and social actors. The
se are assessed using the notion of 'arenas of representation'. Two ar
enas are identified - those of the market and regulation - showing how
uneven development of the countryside can be understood as arising fr
om action-in-context. Such differentiation, or the emergence of new ru
ral spaces, is inevitable in the post-productivist era.