Using survey data from the GSS 1972-91, the author assesses several po
ssible causes of regional differences and temporal change in white rac
ial attitudes. The study concludes that (1) support for race-targeted
policies has not changed over birth cohorts, (2) changes in individual
characteristics explain only a small portion of the decline in tradit
ional prejudice over birth cohorts, (3) the influence of education on
racial attitudes has been increasing over birth cohorts, and (4) perce
ntage black and average per capita income are good predictors of racia
l attitudes and explain a portion of the North/South gap and the chang
e over time in prejudice.