MARKETING AND UTILIZATION OF THE ACTIVE-DUTY DEPENDENTS DENTAL INSURANCE PLAN

Based on a random, representative sample of 2,733 officer and 7,938 en listed Army enrollees in the Active Duty Dependent's Dental Insurance Plan (ADDDIP), we found that soldiers turned to many sources to learn about the plan and that oral sources were consulted more commonly than written sources. More than 40% of Army enrollees have never used the plan. Officer dependents have used the ADDDIP to a fuller extent than enlisted dependents. Over half of Army enrollees felt that program enr ollment should be renewed automatically. The best-liked features of th e ADDDIP included good cost value, known services covered, and access to a single family dentist.