We present a unified view of orientational ordering in phases I, II, a
nd III of solid hydrogen. Phases II and III are orientationally ordere
d, but the ordering objects in phase II are angular moments of rotatin
g molecules, whereas in phase III the molecules order themselves. This
concept provides a quantitative explanation for the vibron softening,
libron and roton spectra, and the increase of the vibron effective ch
arge in phase III, as well as a framework for understanding the topolo
gy of the phase diagram and ortho-pam state at high pressure. The effe
ctive charge and the infrared and Raman vibron frequency shifts are al
l Linear in the order parameter in phase III.