Critics of capitalism contend that many products are designed to have
uneconomically short lives, with the intention of forcing consumers to
repurchase too frequently. This phenomenon is commonly referred to as
''planned obsolescence''. In this paper, we show that a competitive m
arket may generate too much durability in equilibrium. In particular,
we show that planned obsolescence may be a necessary condition for the
achievement of technological progress and that a pattern of rapidly d
eteriorating products and fast innovation may be preferred to long-las
ting products and slow innovation.