Results from subject-wise and word-wise analyses of recall for four ty
pes of emotional fists memorized by 14 subjects confirm that active wo
rds (pleasant and active, unpleasant and active) are better recalled t
han passive words (pleasant and passive, unpleasant and passive). The
standardized formula 'recall = .68 - (serial position) + .24 (activati
on)' successfully predicts 53% (R = .73) of variance in the criterion.