This paper departs from earlier work on location theory under uncertai
nty by considering an oligopoly case where the symmetric Cournot-Nash
equilibrium of imperfectly competitive and identical firms are examine
d. It will be shown that once a Cournot competitive equilibrium is int
roduced, the demand function plays a central role in the choice of loc
ation, and the effects of changes in fixed costs, mean product price a
nd price variability on the firm's optimum location and output are ind
ependent of absolute and/or relative risk aversion. These striking res
ults are in sharp contrast with the well-known results obtained in pre
vious contributions to the location literature.