Are there fundamental differences in the way in which a list of pictur
es and a list of words are processed? We report three experiments that
examine serial position effects for rapidly-presented naturalistic sc
enes. The experiments provide a basis for comparison with the U-shaped
serial position curve and list-length effect which typically result f
rom verbal learning experiments. In contrast to the U-shaped verbal se
rial position function, our results show a flat function at the beginn
ing serial positions and a recency effect which is small and limited t
o the last serial position. There is a set-size effect. Results sugges
t that the processing leading to a memory representation for visual st
imuli such as pictures and linguistic stimuli such as words is qualita
tively dissimilar. The findings can be accounted for by a serial proce
ssing model whose main parameter is the probability that the subject w
ill switch attention from one picture to the next.