Beginning with the purely theoretical extrapolation of Skinnerian prin
ciples to changing eating behavior in 1962, behavioral treatment has s
ince become the principal means of managing mild to moderate obesity.
Over the years treatments have become longer and more intensive, often
being combined with aggressive Very Low Caloric Diets. Weight loss ha
s been correspondingly greater. Yet a fundamental problem noted from t
he outset has remained: the inexorable pattern of relapse irrespective
of diverse attempts to improve long-term maintenance. Although most p
atients maintain weight loss for at least a year, five year follow-ups
have shown that virtually everyone returns to their baseline weight.
The health effects of this pattern of loss and regain are unknown, but
should not necessarily be judged to be harmful. Reactions to the long
-term ineffectiveness of weight control treatment have varied. Whereas
some critics have called for an end to treatment, proponents have sug
gested that innovative maintenance strategies can be devised, and that
subtypes of obesity more amenable to behavioral treatment can be iden
tified. It is argued here that an understanding of the mechanisms that
cause or at least maintain obesity should determine treatment. This p
remise makes it unlikely that behavioral treatments can be improved, b
ut rather points to the direct modification of the biological processe
s that regulate body weight. Cognitive-behavioral treatment is effecti
ve in reducing binge eating and other maladaptive behavior associated
with obesity. It can potentially improve nutrition and increase physic
al activity, resulting in significant health benefits if not weight lo
ss.