A major aspect of describing transport in heterogeneous media has been
that of relating effective diffusivities to the topological propertie
s of the medium. While such effective transport coefficients may be us
eful for mass fractals or under steady state conditions, they are not
adequate under transient conditions for self-similar pore fractal medi
a. In porous formations without scale, diffusion is anomalous with the
mean-squared displacement of a particle proportional to time raised t
o a fractional exponent less than unity. The objective of this review
is to investigate the nature of the laws of diffusion in fractal media
using the framework of linear response theory of non-equilibrium stat
istical mechanics. A Langevin/Fokker-Planck approach reveals that the
particle diffusivity depends on its age defined as the time spent by d
ie particle since its entry into the medium. An analysis via generaliz
ed hydrodynamics describes fractal diffusion with a frequency and wave
number dependent diffusivity.