KEY FACTORS OF THE STRATEGIC ADAPTABILITY OF ENTERPRISE

The strategic adaptability is an essential condition for firms in the contemporary economic environment. The presented article tends to give a comprehensive view of key factors influencing the ability of the fi rm to adapt itself to the fluctuations of the market and to changes of the nature of economic and technological competition. There are some main groups among the many factors. The article emphasizes the importa nce of internal factors divided into two basic groups: organizational and technological factors. Both groups are analyzed and their strategi c meaning is evaluated. Possible solutions of the adaptability problem consist mainly in the organizational domain and in improving of certa in elements of the firm's strategic management.