STORYTELLING - AN INSTRUMENT FOR UNDERSTANDING THE DYNAMICS OF CORPORATE RELATIONSHIPS

Authors
HANSEN CD KAHNWEILER WM
Citation
Cd. Hansen et Wm. Kahnweiler, STORYTELLING - AN INSTRUMENT FOR UNDERSTANDING THE DYNAMICS OF CORPORATE RELATIONSHIPS, Human relations, 46(12), 1993, pp. 1391-1409
Citations number
51
Categorie Soggetti
Social, Sciences, Interdisciplinary
Journal title
Human relations → ACNP
ISSN journal
00187267
Volume
46
Issue
12
Year of publication
1993
Pages
1391 - 1409
Database
ISI
SICI code
0018-7267(1993)46:12<1391:S-AIFU>2.0.ZU;2-O
Abstract
An important aspect of corporate culture is its ability to influence r elationship dynamics. This article examines how organizational stories can be used to study often unstated and perhaps unconscious codes for resolving conflicts, approaching decision-making, determining percept ions of positive and negative organizational forces, guiding role beha vior, and the like. Stories are also defined, prior research is descri bed, and the advantages and disadvantages in using this technique are discussed. We explain how our methodology can uncover comparative rela tionship patterns for human resource development professionals and bus iness leaders in Fortune 500 companies.