A CRITIQUE OF DARLEY AND LIM ALTERNATIVE-PERSPECTIVE

Authors
SHIMP TA HYATT EM SNYDER DJ
Citation
Ta. Shimp et al., A CRITIQUE OF DARLEY AND LIM ALTERNATIVE-PERSPECTIVE, Journal of consumer research, 20(3), 1993, pp. 496-501
Citations number
17
Categorie Soggetti
Business
Journal title
Journal of consumer research → ACNP
ISSN journal
00935301
Volume
20
Issue
3
Year of publication
1993
Pages
496 - 501
Database
ISI
SICI code
0093-5301(1993)20:3<496:ACODAL>2.0.ZU;2-D
Abstract
This reply challenges W.K. Darley and J.-S. Lim's conclusions that an earlier article of ours misleads consumer researchers about the role a nd treatment of demand artifacts and that our analysis regarding G.J. Gorn's experiments are flawed. We also question Darley and Lim's propo sals for minimizing demand artifacts.