Jr. Dorroh et G. Ferreyra, OPTIMAL ADVERTISING IN EXPONENTIALLY DECAYING MARKETS, Journal of optimization theory and applications, 79(2), 1993, pp. 219-236
Citations number
12
Categorie Soggetti
Operatione Research & Management Science",Mathematics,"Operatione Research & Management Science
An optimal advertising singular control problem with unbounded control
is formulated in a generalized fashion by introducing a reparametriza
tion of time. This reparametrization is a new control. The method of d
ynamic programming is then used to determine the optimal synthesis. Af
terward, it is easy to drop the reparametrization of time. In this int
erpretation, the synthesis shows an impulsive control at the initial t
ime.