RIDING THE RUSSIAN ROLLER-COASTER - UNITED-STATES FIRMS RECENT EXPERIENCE AND FUTURE-PLANS IN THE FORMER USSR

Authors
MCCARTHY DJ PUFFER SM SIMMONDS PJ
Citation
Dj. Mccarthy et al., RIDING THE RUSSIAN ROLLER-COASTER - UNITED-STATES FIRMS RECENT EXPERIENCE AND FUTURE-PLANS IN THE FORMER USSR, California management review, 36(1), 1993, pp. 99-115
Citations number
17
Categorie Soggetti
Management,Business
Journal title
California management review → ACNP
ISSN journal
00081256
Volume
36
Issue
1
Year of publication
1993
Pages
99 - 115
Database
ISI
SICI code
0008-1256(1993)36:1<99:RTRR-U>2.0.ZU;2-J
Abstract
Dramatic changes in the former Soviet Union leave U.S. firms wondering about the risks and returns of conducting business there. This articl e reports the results of a 1992 of forty-two firms located predominant ly in New England. The survey and follow-up interviews provide an unde rstanding of the business ventures these firms were conducting or cont emplating in the former Soviet Union. In the words of one doing busine ss there is much like ''riding a roller coaster.''